Storyselling for Financial Advisors: How Top Producers Sell
Book Details
Author(s)Scott West, Mitch Anthony
PublisherKaplan Publishing
ISBN / ASIN0793136644
ISBN-139780793136643
AvailabilityUsually dispatched within 24 hours
Sales Rank135,337
CategoryBusiness & Economics
MarketplaceIndia 🇮🇳
Description
Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
