Storyselling for Financial Advisors : How Top Producers Sell
Price not available for United Kingdom
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
West, Scott
Publisher
Kaplan Publishing
ISBN / ASIN
0793136644
ISBN-13
9780793136643
Category
Business & Economics
Marketplace
United Kingdom 🇬🇧
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Similar Products
