Media Management in the Age of Giants: Business Dynamics of Journalism
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Book Details
Author(s)
Dennis F. Herrick
Publisher
Wiley-Blackwell
ISBN / ASIN
0813816998
ISBN-13
9780813816999
Marketplace
India 🇮🇳
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Description
This is the outdated first edition of a popular college textbook about the management of media properties. It has been replaced by a new, up-to-date second edition by the same title. The new Kindle edition is at amazon.com/dp/B008G0J09I and the new paperback is at amazon.com/dp/0826351638
