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Media Management in the Age of Giants: Business Dynamics of Journalism

Name: Media Management in the Age of Giants: Business Dynamics of Journalism
Author: Dennis F. Herrick
ISBN: 9780813816999

AuthorDennis F. Herrick

PublisherWiley-Blackwell

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Book Details

Author(s)Dennis F. Herrick

PublisherWiley-Blackwell

ISBN / ASIN0813816998

ISBN-139780813816999

Sales Rank2,488,359

MarketplaceUnited States 🇺🇸

Description

This is the outdated first edition of a popular college textbook about the management of media properties. It has been replaced by a new, up-to-date second edition by the same title. The new Kindle edition is at amazon.com/dp/B008G0J09I and the new paperback is at amazon.com/dp/0826351638