The Lead Generation Handbook: How to Generate All the Sales You'll Ever Need -- Quickly, Easily, and Inexpensively

All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to how to use multiple marketing techniques to generate sales leads every way imaginable!Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers: direct mail (letters, postcards, entire packages, and more)-- telemarketing-- inquiry advertising-- publicity and public relations-- seminars and presentations-- trade shows-- the Internet-- CD-ROMs, and more. Robert Bly explains how to design a lead-generation campaign, create an "irresistible" offer, monitor and measure results, and turn leads into sales!