Magazine Publishing
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Book Details
Author(s)
Sammye Johnson, Patricia Prijatel
Publisher
Ntc Pub Group
ISBN / ASIN
0844233560
ISBN-13
9780844233567
Marketplace
India 🇮🇳
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Description
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c
