Magazine Publishing
64.30
USD
Book Details
Author(s)Sammye Johnson, Patricia Prijatel
PublisherNtc Pub Group
ISBN / ASIN0844233560
ISBN-139780844233567
Sales Rank2,999,412
MarketplaceUnited States 🇺🇸
Description
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c
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