Color - Messages & Meanings: A PANTONE Color Resource
Book Details
Author(s)Leatrice Eiseman,
PublisherHand Books Press
ISBN / ASIN0971401063
ISBN-139780971401068
CategoryArt
MarketplaceUnited Kingdom 🇬🇧
Description
• Features up-to-date color combination guidelines
• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents
There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents
There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
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