Color - Messages & Meanings: A PANTONE Color Resource
49.11
USD
Book Details
Author(s)
Leatrice Eiseman,
Publisher
Hand Books Press
ISBN / ASIN
0971401063
ISBN-13
9780971401068
Sales Rank
#123,732
Category
Art
Marketplace
United States 🇺🇸
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Description
• Features up-to-date color combination guidelines
• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents
There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents
There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
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