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This powerful new audio CD is designed for loan originators, mortgage brokers and real estate agents on exactly how to create a powerful marketing campaign to capture new customers! Discover the exact formula used by top producers around the country as 25-year industry veteran and international speaker Chip Cummings walks you through a 7-step process with examples and exact scripting to find and tap into niche markets - even in the toughest of times.
Chip's tested and proven techniques are shared with the listener, and include practical, easy-to-follow steps for increasing your sales and market presence. The roadmap includes:
1. Identification
2. Location
3. Participation
4. Information
5. Facilitation
6. Activation
7. Retention
As well as a secret 8th step! This is not just theory, but practical steps that Chip and his clients (which include Bank of America, Countrywide, InterFirst, U.S. Dept. of HUD, and hundreds of others) have used successfully for years. Actual examples and ultra-niche markets are used to illustrate the concepts for you! Tracks are professionally studio recorded, and CD can be played in any audio player. Build up your business today, and reach into the new and explosive FHA market.