LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads / Andrei Zinkevich, Ricardo Ghekiere

Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads without spamming people and paying for ads?

This book will be your best investment this year.

Many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of the ROI they’re getting from their LinkedIn marketing efforts.

Their challenges typically include:

• publishing content that attracts the wrong audience or don’t generate traffic,
  
• send mass invitation requests and then spam people asking for a call,
  
• send InMail messages trying to generate meetings,
  
• running LinkedIn ads with a brutal cost per click and zero results.

We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy.

This book will teach you how to:

1. Understand if LinkedIn inbound is a channel that fits your business to acquire leads.

2. The exact same steps you need to follow to generate high-quality leads from

LinkedIn through inbound marketing in a systematic and proven way.

3. How to use LinkedIn inbound as a scalable and long-term channel for your company

to grow.

You'll learn how to:

• Leverage the social selling to create a stable flow of inbound B2B leads
• Find the most prolific market segments, create ideal customer profile and align your content marketing strategy around best prospects
• Create a scalable content plan for LinkedIn and involve your management and sales teams
  
• Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches
• Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience
  
• How to unite inbound and outbound approach for proactive prospecting and lead generation, conversations with the decision-makers and growing B2B sales
• How to align LinkedIn content marketing with your B2B marketing strategy
• Setup right metrics to prove the ROI of LinkedIn content marketing strategy to the CEO
• Leverage engagement pods to regularly appear in the newsfeed of your prospects
• Pick the right software to save time and maximize your efforts
  
• Build a trust and relationship with your prospects 

This book is for CEO, Marketing or Sales Manager who is responsible for:

• acquiring more leads and sales in a B2B environment,
  
• looking to invest in a long-term growth channel that fits their business model.

This book is not for:

• "Growth Hackers” who are looking to rely on quick-fix solutions to win over their clients.
  
• B2B founders and marketers of companies with an Average Contract Value or CLTV of less than €500. The cost of acquisition is going to be too high.

REVIEWS

Gaetano Di Nardi, Director of Demand Generation at Nextiva

"Most B2B marketers and salespeople tend to think about LinkedIn as a place for prospecting

and outreach.

Unfortunately, the widespread abuse and unbelievably LAZY spam tactics have created a

numbing effect on most content consumers on LinkedIn, who are browsing the platform every

day to gain knowledge and expand their network.

The good news - this gives an incredible opportunity to companies who do the opposite.

This book is one of the most comprehensive guides on how to start LinkedIn content marketing from scratch, build a rich network of peers, prospects, and influencers and ultimately building trust with your target audience while yielding a stable flow of high-quality B2B leads."