Marketing Research, 12th Edition
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Book Details
Author(s)
David A. Aaker
Publisher
Wiley
ISBN / ASIN
1119355273
ISBN-13
9781119355274
Marketplace
France 🇫🇷
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Description
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.
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