Fair Trade in CSR Strategy of Global Retailers /

Book Cover Fair Trade in CSR Strategy of Global Retailers
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Publisher: Palgrave Macmillan
Availability:Usually ships in 24 hours
Sales Rank: 99999999
ISBN-10: 1349484350
ISBN-13: 9781349484355


Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
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