Understanding Media Users: From Theory to Practice
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Book Details
Author(s)
Tony Wilson
Publisher
Wiley-Blackwell
ISBN / ASIN
1405155663
ISBN-13
9781405155663
Marketplace
France 🇫🇷
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Description
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience†at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
