Understanding Media Users: From Theory to Practice
Book Details
Author(s)Tony Wilson
PublisherWiley-Blackwell
ISBN / ASIN1405155663
ISBN-139781405155663
AvailabilityUsually ships in 24 hours
Sales Rank5,429,763
MarketplaceUnited States 🇺🇸
Description
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience†at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
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