Contagious: Why Things Catch On-
Book Details
Author(s)Jonah Berger
PublisherSimon & Schuster
ISBN / ASIN1451686579
ISBN-139781451686579
AvailabilityExpédition sous 1 à 2 jours ouvrés
Sales Rank11,542
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Contagious Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Full description
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