Contagious: Why Things Catch On
Book Details
Author(s)Jonah Berger
PublisherSimon & Schuster
ISBN / ASIN1451686579
ISBN-139781451686579
AvailabilityGewöhnlich versandfertig in 24 Stunden
Sales Rank37,400
CategoryBusiness & Economics
MarketplaceGermany 🇩🇪
Description
Contagious Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Full description
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