Contagious: Why Things Catch On
Book Details
Author(s)
Jonah Berger
Publisher
Simon & Schuster
ISBN / ASIN
1451686587
ISBN-13
9781451686586
Availability
Gewöhnlich versandfertig in 24 Stunden
Sales Rank
#115,287
Category
Business & Economics
Marketplace
Germany 🇩🇪
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Description
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
