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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

Name: Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Author: Mr Ronald D. Geskey Sr.
ISBN: 9781537438269

AuthorMr Ronald D. Geskey Sr.

PublisherCreateSpace Independent Publishing Platform

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Book Details

Author(s)Mr Ronald D. Geskey Sr.

PublisherCreateSpace Independent Publishing Platform

ISBN / ASIN1537438263

ISBN-139781537438269

MarketplaceFrance 🇫🇷

Description

UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.