Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media Buy on Amazon
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

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Book Details
ISBN / ASIN 1537438263
ISBN-13 9781537438269
Marketplace France 🇫🇷
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Description
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
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