Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Book Details
Author(s)
Mr Ronald D. Geskey Sr.
ISBN / ASIN
1537438263
ISBN-13
9781537438269
Availability
Usually ships in 24 hours
Sales Rank
#497,829
Marketplace
United States 🇺🇸
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Description
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
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