The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
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Book Details
Author(s)
John A. Fortunato
Publisher
Hampton Pr
ISBN / ASIN
1572734086
ISBN-13
9781572734081
Category
Language Arts & Disciplines
Marketplace
France 🇫🇷
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Description
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
