The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)

Name: The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
Author: John A. Fortunato
ISBN: 9781572734081

Author John A. Fortunato

Publisher Hampton Pr

Category Language Arts & Disciplines

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Book Details

Author(s) John A. Fortunato

Publisher Hampton Pr

ISBN / ASIN 1572734086

ISBN-13 9781572734081

Availability Usually ships in 24 hours

Sales Rank #2,159,443

Category Language Arts & Disciplines

Marketplace United States 🇺🇸

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Description

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.