In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
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Book Details
Author(s)
Jay Chapman
Publisher
Apress
ISBN / ASIN
1590597214
ISBN-13
9781590597217
Marketplace
India 🇮🇳
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Description
Includes new chapters and a "What have we learned?" analysis of all original chapters
Offers practical advice on avoiding PR disaster.
Includes a new foreword by Eric Sink
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