In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Book Details
Author(s)Jay Chapman
PublisherApress
ISBN / ASIN1590597214
ISBN-139781590597217
AvailabilityUsually ships in 24 hours
Sales Rank1,219,480
MarketplaceUnited States 🇺🇸
Description
Includes new chapters and a "What have we learned?" analysis of all original chapters
Offers practical advice on avoiding PR disaster.
Includes a new foreword by Eric Sink
