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Book Details
Author(s)Tony Yeshin
PublisherCengage Learning EMEA
ISBN / ASIN1844801608
ISBN-139781844801602
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
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