Advertising
Book Details
Author(s)Tony Yeshin
PublisherCengage Learning EMEA
ISBN / ASIN1844801608
ISBN-139781844801602
AvailabilityUsually ships in 1-2 business days
Sales Rank9,630,479
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
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