Advertising
Book Details
Author(s)
Tony Yeshin
Publisher
Cengage Learning EMEA
ISBN / ASIN
1844801608
ISBN-13
9781844801602
Availability
Usually ships in 1-2 business days
Sales Rank
#9,630,479
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
