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7 Secrets of Marketing in a Multi-Cultural World

AuthorClotaire Rapaille
PublisherExecutive Excellence Publishing
CategoryHardcover
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Book Details

Author(s)Clotaire Rapaille
PublisherExecutive Excellence Publishing
ISBN / ASIN1890009741
ISBN-139781890009748
AvailabilityUsually ships in 1-2 business days
Sales Rank2,214,147
CategoryHardcover
MarketplaceUnited States  🇺🇸

Description

7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.

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