A Marketing Model of Ethnic Consumer Behavior
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Book Details
Author(s)
Dr. Jamie T. Pleasant Ph.D.
Publisher
Biblion Publishing
ISBN / ASIN
1940698022
ISBN-13
9781940698021
Marketplace
France 🇫🇷
Description
This book introduces a groundbreaking conceptual marketing decision making model of ethnic consumer purchase intent. The proposed Ethnic Consumer Purchase Intent Model (ECPIM) will help business practitioners effectively segment, target and reach this powerful consumer group.
