A Marketing Model of Ethnic Consumer Behavior
Book Details
Author(s)Dr. Jamie T. Pleasant Ph.D.
PublisherBiblion Publishing
ISBN / ASIN1940698022
ISBN-139781940698021
AvailabilityUsually ships in 24 hours
Sales Rank1,765,716
MarketplaceUnited States 🇺🇸
Description
This book introduces a groundbreaking conceptual marketing decision making model of ethnic consumer purchase intent. The proposed Ethnic Consumer Purchase Intent Model (ECPIM) will help business practitioners effectively segment, target and reach this powerful consumer group.
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