Publicidad, Promocion y Comunicacion Integral en Marketing (College) (Spanish Edition)
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Book Details
Author(s)
Kenneth Clow
Publisher
Pearson Educacion de Mexico S.A. de C.V.
ISBN / ASIN
6074426309
ISBN-13
9786074426304
Marketplace
France 🇫🇷
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Description
A fundamental book to understand the importance of combining all marketing communication (CIM) and how it is produced and transmitted. It addresses the avant guard tendencies of advertising, and how it applies to modern marketing and advertising.
![[(Integrated Advertising, Promotion and Marketing Communications )] [Author: Kenneth Clow] [Apr-2013]](https://www.ebooknetworking.net/books/B01/0DP/medB010DPOI2W.jpg)
