Publicidad, Promocion y Comunicacion Integral en Marketing (College) (Spanish Edition)
Book Details
Author(s)Kenneth Clow
ISBN / ASIN6074426309
ISBN-139786074426304
AvailabilityUsually ships in 3-4 business days
Sales Rank4,065,195
MarketplaceUnited States 🇺🇸
Description
A fundamental book to understand the importance of combining all marketing communication (CIM) and how it is produced and transmitted. It addresses the avant guard tendencies of advertising, and how it applies to modern marketing and advertising.
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