A Framework for Marketing Management 4e
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Book Details
Author(s)
Philip Kotler, Kevin Lane Keller
Publisher
Tsinghua University Press
ISBN / ASIN
7302211701
ISBN-13
9787302211709
Marketplace
India 🇮🇳
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Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
