A Framework for Marketing Management 4e
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Philip Kotler, Kevin Lane Keller
Publisher
Tsinghua University Press
ISBN / ASIN
7302211701
ISBN-13
9787302211709
Marketplace
France 🇫🇷
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
