Marketing Management 12th Edition (Economy Edition)
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Book Details
Author(s)
Philip Kotler, Kevin Lane Keller
Publisher
Prentice-Hall India
ISBN / ASIN
B000VZIB9Q
ISBN-13
978B000VZIB95
Marketplace
France 🇫🇷
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Description
This is the economy edition of the popular textbook. Economy features include a paperback cover, lightweight paper pages, and low quality color illustrations.
Book Description (from another edition):
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
