Business Communication Today / L. Bovee Courtland, Thill John, Lal Raina Roshan
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| Business Communication Today / L. Bovee Courtland, Thill John, Lal Raina Roshan | |
| Publisher: Pearson Education | |
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The history of business communication over the past couple of decades has been one of almost constant change. Mobile communication and mobile connectivity in the larger sense, is changing the way business communicators plan, create and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees and executives and hence, businesses that don’t become mobile-friendly will fall behind.
Business Communication, 13e, carefully blends technology awareness and skills with basic communication skills and practices. The new coverage of mobile communication includes major new sections in many chapters and important updates in other places, along with a variety of new questions, activities and cases.
New to this edition:
• Coverage of emerging issues that are reshaping business communication, including
digital information fluency and the bring your own device (BYOD) phenomenon
● Coverage of linear and nonlinear presentations, discussing the relative strengths
of slide-based presentations (linear) and Prezi-style presentations (nonlinear)
● Eight new chapter-opening vignettes with accompanying end-of-chapter individual
and team challenges, featuring JetBlue, Cemex, She Takes on the World,
Starbucks, GoPro, Hailo and Red Ants Pants
● Revised treatment of media and channels to reflect the continuing evolution of
digital formats
● A new highlight box theme, Digital + Social + Mobile: Today’s Communication
Environment, addressing topics like gamification as way to engage audiences,
new careers available in social media community management and using mobile devices in the job search.
● Fifty new business communication examples and figures—and the illustration
portfolio for this edition includes 30 mobile communication examples
and more than two dozen social media examples
● New exercises and activities that focus on mobile communication
● A selection of communication cases that challenge students to craft messages for mobile devices
Contents
Part 1: Understanding the Foundations of Business Communication
Part 2: Applying the Three-Step Writing Process
Part 3: Crafting Brief Messages
Part 4: Supporting Messages with Quality Information
Part 5: Planning, Writing and Completing Reports and Proposals
Part 6: Designing and Delivering Oral and Online Presentations
Part 7: Writing Employment Messages and Interviewing for Jobs
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.
No guarantees are made as to accuracy of prices and information.
Business Communication, 13e, carefully blends technology awareness and skills with basic communication skills and practices. The new coverage of mobile communication includes major new sections in many chapters and important updates in other places, along with a variety of new questions, activities and cases.
New to this edition:
• Coverage of emerging issues that are reshaping business communication, including
digital information fluency and the bring your own device (BYOD) phenomenon
● Coverage of linear and nonlinear presentations, discussing the relative strengths
of slide-based presentations (linear) and Prezi-style presentations (nonlinear)
● Eight new chapter-opening vignettes with accompanying end-of-chapter individual
and team challenges, featuring JetBlue, Cemex, She Takes on the World,
Starbucks, GoPro, Hailo and Red Ants Pants
● Revised treatment of media and channels to reflect the continuing evolution of
digital formats
● A new highlight box theme, Digital + Social + Mobile: Today’s Communication
Environment, addressing topics like gamification as way to engage audiences,
new careers available in social media community management and using mobile devices in the job search.
● Fifty new business communication examples and figures—and the illustration
portfolio for this edition includes 30 mobile communication examples
and more than two dozen social media examples
● New exercises and activities that focus on mobile communication
● A selection of communication cases that challenge students to craft messages for mobile devices
Contents
Part 1: Understanding the Foundations of Business Communication
Part 2: Applying the Three-Step Writing Process
Part 3: Crafting Brief Messages
Part 4: Supporting Messages with Quality Information
Part 5: Planning, Writing and Completing Reports and Proposals
Part 6: Designing and Delivering Oral and Online Presentations
Part 7: Writing Employment Messages and Interviewing for Jobs
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
