ADVERTISING MANAGEMENT : Media Approach For Market Research
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Anurag Mehra
Publisher
Coronet Books Inc.
ISBN / ASIN
9380228538
ISBN-13
9789380228532
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.
