ADVERTISING MANAGEMENT : Media Approach For Market Research
Book Details
Author(s)
Anurag Mehra
Publisher
Coronet Books Inc.
ISBN / ASIN
9380228538
ISBN-13
9789380228532
Availability
Usually ships in 24 hours
Marketplace
United States 🇺🇸
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Description
The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.
