Strategic Brand Management Building, Measuring, and Managing Brand Equity

Name: Strategic Brand Management Building, Measuring, and Managing Brand Equity
Author: Kevin Lane Keller
ISBN: 9789576099267

Author Kevin Lane Keller

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Book Details

Author(s) Kevin Lane Keller

ISBN / ASIN 9576099269

ISBN-13 9789576099267

Sales Rank #99,999,999

Marketplace United States 🇺🇸

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Strategic Brand Management Building, Measuring, and Managing Brand Equity

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