Connect! Surfing New Wave Marketing (Indonesian Edition)

Synopsis: As a sequel to New Wave Marketing , in this book we describe comprehensively the "why", "what", and "how" to implement New Wave marketing. We don't talk about Connect! online, but also offline. It's important to clarify that New Wave Marketing , a new order in marketing, is not Internet Marketing, Digital Marketing or Online Marketing, though Internet that now is getting stronger forces companies to keep on Connect! Online creates excitement and engagement, but offline leads to deeper intimacy and enthusiasm! If we combine both, we'll create a Connection that's Physical, Intellectual, Emotional, and Spiritual ! To succeed in holistic Connection, marketing people need to realize the three phases of Connect! The first one is mobile connect. The testing question is "Are you well-connected?" online or offline. The second phase is Experiential Connect . The relevant question is "How deep is your Connection?" Not just "Are you well-Connected!" The highest phase in Connect is Social Connect! The proper question now is "How strong is the Connectivity?" Well-Connected is the Mobile Connect! Deep-Connection is the Experiential Connect! Strong-Connectivity is the Social Connect! Marketing people who master those three phases for practicing 12Cs deserve to be called The Connect-Ready New Wave Marketer! Marketing people who are ready to implement 12Cs from New Wave Marketing! That's why the sequel is called Connect!: Surfing New Wave Marketing . To surf at sea you must be ready with your equipments. So be prepared Connect! to surf the New Wave Marketing . (http://www.gramediainternational.com/book/detail/9789792252613)