Anxieties / Desires (Indonesian Edition)

Synopsis: This is the third book of the New Wave Trilogy after "New Wave Marketing: The World is Still Round, The Market is Already Flat" (2008) and "CONNECT!: Surfing New Wave Marketing" (2010). The book explains a phenomenon marketers should understand when the landscape of business competition turns horizontal. It's not enough to understand what the customer wants and needs like in the vertical era. Marketing is not just about understanding the expectation and perception of customer like in the transition era. Marketers should capture the anxieties and desires of their customers. It's not easy. Customers often conceal their anxieties and desires because they're sensitive issues and customers want to look good. They don't want to look silly. Who are the new wave customers? Customers in the internet era are the three sub cultures that move the world. They're Youth, Women and Netizen. All of them are New Wave ready customer. The book describes the anxieties and desires of these communities. If you want to exist in the market you have to understand the anxieties and desires of Youth, Women and Netizen! (http://www.gramediainternational.com/book/detail/9789792265491)