"Where You At?" Nextel's Success With Boost Signals The Advent Of A Wireless Retailing Environment

This IDC Insight analyzes Nextel's new focus on the consumer market and specifically examines Nextel's success through Boost Mobile in addressing the youth and young adult market. The document also looks at Nextel's success with Boost as a leading indicator of fundamentally shifting dynamics in the wireless subscriber market and examines what these shifts mean for the larger wireless industry as a whole.