"Where You At?" Nextel's Success With Boost Signals The Advent Of A Wireless Retailing Environment
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Book Details
Author(s)
IDC, Scott Ellison
Publisher
IDC Research
ISBN / ASIN
B00080L1ZK
ISBN-13
978B00080L1Z7
Marketplace
France 🇫🇷
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Description
This IDC Insight analyzes Nextel's new focus on the consumer market and specifically examines Nextel's success through Boost Mobile in addressing the youth and young adult market. The document also looks at Nextel's success with Boost as a leading indicator of fundamentally shifting dynamics in the wireless subscriber market and examines what these shifts mean for the larger wireless industry as a whole.
