"Great brands don't die": marketing is all about brand awareness. And once you have that, even if the brand falls on hard times, an injection of ... Growth): An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on November 1, 2003. The length of the article is 1546 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: "Great brands don't die": marketing is all about brand awareness. And once you have that, even if the brand falls on hard times, an injection of capital coupled with the right management strategies can bring it back better than ever, according to turnaround specialist Sid Feltenstein.(Marketing For Franchise Growth)
Author: Polly Larson
Publication:Franchising World (Magazine/Journal)
Date: November 1, 2003
Publisher: International Franchise Association
Volume: 35 Issue: 8 Page: 9(2)

Distributed by Thomson Gale