What should A Company Expect from its Marketing Program?: Eight ways to Evaluate Results.: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on December 22, 2001. The length of the article is 1700 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: What should A Company Expect from its Marketing Program?: Eight ways to Evaluate Results.
Author: John R. Graham
Publication:Canadian Manager (Magazine/Journal)
Date: December 22, 2001
Publisher: Canadian Institute of Management
Volume: 26 Issue: 4 Page: 18(2)

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