Cycles seen hurting buyer loyalty. (insurance industry) (IIAA Convention Report): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on September 20, 1993. The length of the article is 930 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Insurance agents and insurance company presidents attending the 1993 Independent Insurance Agents of America annual convention voted overwhelmingly in support of a concept to resell, rather than renew, insurance policies every year. The cyclical renewal practice has caused price conscious consumers to seek other insurers when their policies expire. By offering new and varied customer services at expiration time, insurers can build consumer loyalty and retention.

Citation Details
Title: Cycles seen hurting buyer loyalty. (insurance industry) (IIAA Convention Report)
Author: Colleen Mulcahy
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: September 20, 1993
Publisher: The National Underwriter Company
Issue: n38 Page: p3(2)

Distributed by Thomson Gale