Campbell R&D means business. (Campbell Soup Co.) (includes article on Campbell's 'Core Competency' philosophy): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on April 1, 1992. The length of the article is 2690 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Research and development should be one of a company's driving engines, according to Campbell Soup Co R&D VP Jim Kirk. At CEO David Johnson's urging, Kirk and the R&D team took on a profit-building responsibility. The result, in a year's time, was a reformulated LeMenu product line, the creation of the Mrs. Paul's Healthy Treasures line, top-brand line extensions and $20 million in savings.

Citation Details
Title: Campbell R&D means business. (Campbell Soup Co.) (includes article on Campbell's 'Core Competency' philosophy)
Author: Jim Wagner
Publication:Food Processing (Magazine/Journal)
Date: April 1, 1992
Publisher: Putman Media, Inc.
Volume: v53 Issue: n4 Page: p38(6)

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