Customer retention's payoff. (309 W. Washington): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1992. The length of the article is 651 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks that maintain high levels of service quality successfully meet customer expectations and consequently achieve profit gains. Critical to the success of a service quality improvement program is its development based on quantifiable measures. The Quality Focus Institute of the Bank Marketing Association, through its Service Quality Satisfaction Analysis research provides banks with assistance in the determination of key areas on which to focus service quality enhancement. Defection analysis is used as the guide to service quality enhancement of banks' retail activities in order to increase customer retention levels that will eventually lead to better bottom lines.

Citation Details
Title: Customer retention's payoff. (309 W. Washington)
Author: Robert K. Miller
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n4 Page: p56(1)

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