Growing pains. (bank mergers and acquisitions) (Information Center Issues): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1994. The length of the article is 969 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketers have an important role to play in ensuring the success of a bank merger or acquisition. More often than not, they are asked to assist in the smoothening of the transition process for customers as well as for employees. Vital to the successful management of such a change is an open communications policy. Marketers need to find the right communication strategies that will alleviate the fears of the bank's various audiences. An internal communications program is essential since failure to address employee concerns at this critical time could lead to employee attrition and low morale. External communications programs are likewise important to pacify customers who may fear for the security of their deposits or the level of customer service.

Citation Details
Title: Growing pains. (bank mergers and acquisitions) (Information Center Issues)
Author: Alyson Danowski
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n1 Page: p57(2)

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