Bringing the bank to the customer.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1994. The length of the article is 2498 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Mobile automated teller machines (ATMs) have several advantages. Aside from being significant fee-income generators, they also act as 'PR on wheels' at special events, large corporations and manufacturing plants. Moreover, they help in community reinvestment initiatives and disaster relief operations. They can also serve as backup support for branches during peak-traffic days. One bank that has discovered these benefits is Deposit Guaranty Bank whose mobile ATM called Cash Coach can be found in community events and festivals. On the other hand, the 24-Hour Mobile Banking Unit of Tennessee NationsBank not only serves festivals but also brings services to preferred clients every payday. Meanwhile, First Citizens Bank and the Bank of Hawaii serves military bases aside from special events. The need for fee-income opportunities, niche-specific marketing and PR support will make mobile ATMs more attractive in the near future.

Citation Details
Title: Bringing the bank to the customer.
Author: Karen Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n3 Page: p31(4)

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