Supplier relationships that make the difference. (relationships between banks and their product and service suppliers): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1992. The length of the article is 2663 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Marketers of products and services that banks source externally need to cultivate a solid bank-supplier relationship in orderto ensure their client banks' continued purchase of products and services. The relationship strategy will be centered on the suppliers' ability to deliver customer service to the customer bank that conveys total commitment through theability to make available an extensive line of products and the assurance of fast and efficient service delivery. Areas where marketing strategies can result in profitable contracts to bank suppliers are in the manufacture of financial stationery products and as vendors of mutual funds. One marketing strategy that can be used by suppliers is to offer banks a variety of auxillaryservices. The enhancement of customer retention skills should be the main focusof relationship building between banks and their suppliers.

Citation Details
Title: Supplier relationships that make the difference. (relationships between banks and their product and service suppliers)
Author: Barry I. Deutsch
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n7 Page: p20(4)

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